![]() ![]() Essentially, the Three design team benefits from A.I. This removes tasks like coding individual banners, and fiddly image optimisations. Like the majority of the ads featured on this list it’s designed in an ad creator which automates the production of digital ads. ThreeĪnother ad on the best banner ad list is this one produced by Three in Sweden. It also helps to rotate the viewer’s eye to the sand-like CTA. Rather than force it, the short video merges with the ocean colours of the rest of the banner. What makes this one of our best banner ads is how MSC Cruises have taken their video advertising from other channels and used it in-banner. It’s an excellent example of how to use static elements with in-banner video. “The combination of video and static works together to create a campaign that’s bigger than the sum of each part”. So how do you convey the luxury of a warm and relaxing cruise? Well, MSC Cruises have done just that with the above ad! Bannerflow’s very own Product Specialist, Jamal Morris, sums it up nicely. The contrast grabbing the viewers’ attention. The last frame’s call to action stands out in fluorescent green. Plus, the addition of the flash just before the appearance of Mayweather is similar to that of a flash bulb going off. With copy that is simple and to-the-point, the message is clear. With a striking palette of black, red, and white, Ladbrokes Belgium’s HTML5 banner ad for the Mayweather Vs. While the copy, graphical elements, and colours of the deal graphic, are all appealing and on-message. The big bold copy for “REA!” (sale in Swedish), helps explain why the woman in the video is so excited. The looping semi-transparent background video makes it seem as if the viewer is looking through the window of a happy Hallon customer. Whether through the use of their bubble-like logo, or as in this banner through the act of celebrating. ![]() ![]() Hallon are a relatively young mobile phone brand and have a history of using elements of “fun” in their branding. Next on our best banner ad list is this striking display ad by Hallon of Sweden. ![]() In fact, the paintbrush effect is a number of drag and drop Rich Media widgets combined to present the effect of painting the wall. The result? An ad that is super engaging and simple for any viewers to interact with. This enables the campaign to to stand out in what can be a saturated digital landscape. Its design team has added eye-catching playfulness and engagement to the ad. Plus, is emotive, both working with and enhancing the colours of the brand in its design. This best banner ad uses Bannerflow’s drag and drop HTML5 widgets. One brand experimenting with video and interactive campaigns is Swedish bank, Bluestep Bank. Plus, the use of personalisation enables them to shorten the sales funnel, getting the user to select where they want to go. Not only does it allow the display campaign to highlight multiple destinations but it serves as a beautiful branding campaign. Just look at the the drop-down selection of different locations, which changes the imagery in the ad. This best display ad from Meliá really highlights the benefits of combining rich media and data feeds. What’s more, each design element works together perfectly to drive the viewer to engage and click to a specific landing page. Meliá Hotels International personalised Autumn display campaign features a variety of rich media interactive elements. Yet, without further ado, here are examples of the best display advertising campaigns around: Meliá Hotels International From brand awareness, to a single ad part of a large personalised campaign with thousands of banners. Great online advertising not only needs to capture a viewer’s attention but fulfil a clear purpose. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. The best banner ads are a combination of many different elements. Display Advertising: Best Banner Ads Examples ![]()
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